After years of working both in-house and as a consultant, with startups and global enterprises, and in business-to-business and consumer markets, as well as for-profit and non-profit, I came to several realizations:
- People don’t believe marketing messages or sales pitches.
- People don’t care about vendors or their products—they care about finding ways to fulfill their own wants and needs.
- On and offline market conversations heavily influence purchase decision-making.
With these thoughts in mind I started listening to marketing industry experts, talking with professional peers and extrapolating information from the marketing industry market conversation. What I discovered was that the marketing industry has been missing the conversation boat!
With so much information readily available and the entire world ready to share their experiences and take advice from others the timing was right for an advanced type of marketing—marketing that participates in the conversations that are going on. In fact, even though I have years of professional marketing experience behind me, I don’t think of myself as a marketer—I’m a Conversationalist.
Through the Idiomatic Blog, I hope to engage other marketing, communications, public relations, sales, and business professionals in a conversation about what to say, when to say it, who to converse with, where to talk and how to listen within a company’s market conversation.
