I know you’re all waiting for the final posting in the “What it Means to Participate” series, but I want to share my experience with MLB.com with you. As a marketer I find it interesting that they are not able to remove me from their email list.
A few months ago I purchased Giants tickets through MLB.com to take my mom, nephew and boyfriend to a game. It was the first time I’d personally purchased tickets to a Giants game, so understandable that I would now be on their email list. Right away I started receiving emails from MLB.com. I like baseball, but not enough to want emails about it, so I scrolled to the bottom of the email and clicked to unsubscribe. A confirmation page came up confirming that I had indeed unsubscribed. But apparently, it didn’t take on their end.
For three months now I have been receiving emails from MLB.com and have now tried to unsubscribe about 5 times. Each time receiving the confirmation that it went through. Yesterday I received yet another email from them and decided to yell about it. I tweeted about this annoyance and even tweeted directly to @mlb to ask to be removed from their list. I also took the time to express my frustration on Facebook and sent an email directly to the website support address for MLB.com.
I did not receive any response from @MLB on Twitter, but I did get this generic email response. Generic, but at least I’m off the list now, right?
Yeah, right! Today I received another MLB.com email. Marketers, if you are in a position where you do email marketing, please make sure you never let this happen to one of your customers. And to MLB.com, what do I have to do to stop receiving your emails?
