We’re doing a series of Conversation Marketing videos and this is the first one.
We think there is a paradigm shift happening in marketing’s market conversation–a change from the concepts of just social media marketing to conversation marketing–strategic and tactical ways in which a company chooses to participate/engage/interact in the market conversation. As opposed to the typical definition of Social Media Marketing, Conversation Marketing focuses on building mutually beneficial relationships with Influencers; responding to market conversation topics and initiating topics that do not include traditional marketing messages; extrapolating market conversation content to utilize as company/product proof points and to counter sales objections; and internalizing the market conversation for business growth.
We hope to have the rest of the series out soon. Enjoy!
