The other day a CMO told me she didn’t have budget to fund her Conversation Marketing initiative. She explained budgets are already tight…and now we have to layer Conversation Marketing on top of our other marketing initiatives.
Yes. Smart marketers will find a way. It’s not a matter of jumping on the bandwagon with the unknown destination…it’s a matter of using conversation marketing with existing content to increase your page rankings, improve your SEO, or better target your leads…which conversation marketing done the right way does.
So yes, Mrs. CMO — you do have to include Conversation Marketing in your marketing strategies…well, if you want to increase your SEO and rankings, yes you do.
How do you fund conversation marketing or social media initiatives?
