Since social networks emerged, sales people have been trying to figure out how to use them to increase their sales and shorten sales cycles. Many of these people have been discouraged because they haven’t found value in using LinkedIn or Facebook for networking that actually aids in their sales processes. Now there’s a new network [...]
As a marketing professional, I don’t look to companies to tell me what’s hot, trendy, working or not working in marketing. I believe it’s best to research top thought-leaders rather than looking to a company who will have a self-interest slant on their information. And I don’t just take everything they say as gospel. These [...]
Last evening I had a wonderful time at my first Linchpin meetup. First off, it was being held at the new NextSpace (co-working space) location in San Francisco. In fact, I saw the meetup on the NextSpace calendar because I was actually looking into becoming a NextSpace member. I’m currently reading Seth Godin’s Linchpin (on [...]
Last week I cautioned businesses against jumping into deal-of-the-day promotions until they really understand the full cost involved and what the impact on there business would be. (See Groupon Nearly Killed My Business.) Deal-of-the-day offers through sites like Groupon, Homerun, DealOn and many other emerging players can be a cost-effective way of drawing in new [...]
As a consumer I love deal-of-the-day (DOD) sites! Bought 2 Groupons, a Bloomspot deal and a HomeRun this week alone! But as a marketing expert I recommend companies, especially small businesses, to BE CAREFUL! With the explosion of these deal-of-the-day sites I’ve had a lot of small businesses asking advice about jumping on the bandwagon [...]
I was just looking at a blog post by Mirna Bard: 15 Categories of Social Media. It’s an older blog post, but Mirna re-tweeted the link today and I happened to catch it. I’ve been following Mirna on Twitter for some time now. Her post opens with: The most popular social media question is: “Where [...]
To get noticed today, as a company with a product or as an individual in your career, you need to Connect, Participate and Engage in the right places; with the right people, in the most appropriate ways. Building an online profile is a great way to start. It allows you to connect with other professionals [...]
This post was inspired by a recent blog post by my good friend Tara Hunt. Oh wait, I’ve never met Tara Hunt! I tend to forget that I don’t actually know her in real life! I’m a fan of her book, The Whuffie Factor, and I follow her on Twitter and read her blog. Anyway, [...]
No, I didn’t drop dead and I didn’t win the lottery and just abandon writing a blog. I got lazy for a week, had the flu the next week, had too much work for a couple of weeks and then had a revelation. It’s hard to take time out and write a blog post amidst [...]
Even if you’re the hottest, most outgoing guy in the world who sweats charm and has one of those perfect laughs that both men and women are ok with, making conversation does not just happen. It may seem so when you’re sitting with friends or family because you know them and have things in common [...]
