If only there were more hours in the day… I probably still wouldn’t get around to blogging more. But two things kicked me in the backside today and got me motivated. First, the #sm51 tweetchat (guest @johncass with topic Importance of Content and Engagement Strategy in Social Media) and second, Seth Godin’s blog post today, [...]
During today’s #hastagsocialmedia.com Unconference (#sm48)—with guest moderator Ken Burbary—the topic of Influencers was raised. The topic of today’s discussion was actually Social and the New Model For Market Segmentation, but within the new world of social media, Influencers play an even bigger role in defining and reaching segments. (Side Note: If you are a communications [...]
I’m not sure when “marketing” became a 4-letter word for so many people, but in my recent experience more and more people think of “marketing” as sleazy. This sucks if you’re a marketing professional, which I am, but I don’t advocate any marketing practices that people associate with the dirty-word sense of marketing. I had [...]
What the heck does this post title mean, is probably what you’re asking yourself, right? Well, my intention for this post is to raise the topic of being “conversational” in your communications with customers and prospects vs. writing perfect, grammatically correct informational conveyances. For that information, I recommend a few writing classes with text books [...]
I’m always preaching to businesses to keep in mind the 5 keys of true participation when they are looking at getting into the social media/Web 2.0 options to expand their company reach and product awareness. Listening Speaking Caring Sharing Building relationships Lately, I’ve been talking with a number of engineers from startups who are in [...]
The definition I like best for the word “conversation” comes from Dictionary.com: “Conversation: the informal interchange of thoughts, information, etc., by spoken words; oral communication between persons; talk; colloquy.” But notice that the dictionary hasn’t caught up with the times. It’s 2010, Dictionary People! This definition specifically says “spoken” and “oral” and leaves out all [...]
Social media isn’t just for the Fortune 500 world, but it isn’t a just a simple, free, easy 1-2-3 proposition, either. In fact, as major corporations build out their social media strategies to expand their place in the market conversation, increase market share, differentiate from competitors and expand their offerings and refine their customer support, [...]
We’re finally here. Post #6 on what it means to participate in the market conversation. Building relationships is a key part of that participation, but who should you be building relationships with and how? Every market space has a conversation going on by an ecosystem of individuals and organizations. These people include Influencers, Participants and [...]
Came across an interesting blog post today: The Evolving Face of Social Networks. A bit more science-ish than I normally would be interested in, but as it pertains to social networking I was intrigued. The blog post raised two interesting thoughts (and I am paraphrasing): 1) If social networks are so popular/widely being adopted, why [...]
