Author Archives: Tony Simpson

How To Measure Your Company’s Web And Social Media Presence

By Tony Simpson | Published: June 18, 2009

Social Media like Twitter and Facebook are hot, hot, hot right now — being used for everything from marketing to market research to customer support. But for all the buzz, the activity taking place in social media remains hard to measure, and there are still no clear standards on how to evaluate it. Web Metrics [...]

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Marketing Budget – Decision Time

By Tony Simpson | Published: May 14, 2009

The other day a CMO told me she didn’t have budget to fund her Conversation Marketing initiative. She explained budgets are already tight…and now we have to layer Conversation Marketing on top of our other marketing initiatives. Yes. Smart marketers will find a way. It’s not a matter of jumping on the bandwagon with the [...]

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Why B2B Companies Need to Participate in the Market Conversation

By Tony Simpson | Published: April 10, 2009

The ability to interact with prospects, customers, industry analysts, industry journalists, investors, employees, colleagues who are participating in the market conversation. Those who participate in the conversation fall into three categories: • Influencers – Individuals and organizations who influence customers and prospects • Participants – People who respond and contribute to the topics raised by [...]

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