Category Archives: Audience Engagement

Are Companies Just Lazy with Customer Engagement?

Last evening I had a wonderful time at my first Linchpin meetup. First off, it was being held at the new NextSpace (co-working space) location in San Francisco. In fact, I saw the meetup on the NextSpace calendar because I was actually looking into becoming a NextSpace member. I’m currently reading Seth Godin’s Linchpin (on [...]

Also posted in Building Relationships, Caring, Sharing, Speaking, listening | Tagged | Leave a comment

Don’t Try to Boil The Ocean: You’ll Just Kill the Fish

If only there were more hours in the day… I probably still wouldn’t get around to blogging more. But two things kicked me in the backside today and got me motivated. First, the #sm51 tweetchat (guest @johncass with topic Importance of Content and Engagement Strategy in Social Media) and second, Seth Godin’s blog post today, [...]

Also posted in Marketing Budget | Tagged , | Leave a comment

Marketing is Dead, Long Live Conversation

I’m not sure when “marketing” became a 4-letter word for so many people, but in my recent experience more and more people think of “marketing” as sleazy. This sucks if you’re a marketing professional, which I am, but I don’t advocate any marketing practices that people associate with the dirty-word sense of marketing. I had [...]

Also posted in Caring, The Market Conversation, listening | Tagged , , | Leave a comment

Making Conversation to Build Relationships and Grow Your Business: 2010 Style!

The definition I like best for the word “conversation” comes from Dictionary.com: “Conversation: the informal interchange of thoughts, information, etc., by spoken words; oral communication between persons; talk; colloquy.” But notice that the dictionary hasn’t caught up with the times. It’s 2010, Dictionary People! This definition specifically says “spoken” and “oral” and leaves out all [...]

Also posted in Conversation Tools | Tagged , , | Leave a comment

Appealing to People for Community Participation

If you’re on Facebook or connected to a charitable organization who has a Facebook page, you may have already heard about Chase bank’s philanthropic social media outreach program, Chase Community Giving. A brilliant communications outreach idea to show current and potential customers how they support and give back to the US community, which in turn, [...]

Posted in Audience Engagement | Tagged , , | Leave a comment