Category Archives: Audience Engagement

Marketing is Dead, Long Live Conversation

I’m not sure when “marketing” became a 4-letter word for so many people, but in my recent experience more and more people think of “marketing” as sleazy. This sucks if you’re a marketing professional, which I am, but I don’t advocate any marketing practices that people associate with the dirty-word sense of marketing.
I had several [...]

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Making Conversation to Build Relationships and Grow Your Business: 2010 Style!

The definition I like best for the word “conversation” comes from Dictionary.com:
“Conversation: the informal interchange of thoughts, information, etc., by spoken words; oral communication between persons; talk; colloquy.”
But notice that the dictionary hasn’t caught up with the times. It’s 2010, Dictionary People! This definition specifically says “spoken” and “oral” and leaves out all other forms [...]

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Appealing to People for Community Participation

If you’re on Facebook or connected to a charitable organization who has a Facebook page, you may have already heard about Chase bank’s philanthropic social media outreach program, Chase Community Giving. A brilliant communications outreach idea to show current and potential customers how they support and give back to the US community, which in turn, [...]

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