Category Archives: B2B

Engaging to Sell: Enterprise Sales People Go Social

By Christine Fife | Published: September 3, 2010

Since social networks emerged, sales people have been trying to figure out how to use them to increase their sales and shorten sales cycles. Many of these people have been discouraged because they haven’t found value in using LinkedIn or Facebook for networking that actually aids in their sales processes. Now there’s a new network [...]

Also posted in Building Relationships, Social Media Tools | Tagged collaboration, networking, sales, social networks | Leave a comment

Marketing Budget – Decision Time

By Tony Simpson | Published: May 14, 2009

The other day a CMO told me she didn’t have budget to fund her Conversation Marketing initiative. She explained budgets are already tight…and now we have to layer Conversation Marketing on top of our other marketing initiatives. Yes. Smart marketers will find a way. It’s not a matter of jumping on the bandwagon with the [...]

Also posted in Conversation Marketing, Marketing Budget | Tagged B2B, Conversation Marketing, market conversation, social media marketing | Leave a comment

3 Items Often Missed in B2B “Social Media Marketing”

By Christine Fife | Published: April 21, 2009

A flood of recent articles on “social media marketing” for B2B’ers has seriously pushed some of my buttons. Many of them miss very key points. I’ll share with you some of what is missing. 1) Conversation Marketing is Comprehensive, Social Media Marketing is Not If you’re new to the blog you’re probably wondering why the [...]

Also posted in Conversation Marketing, Influencers | Tagged conversation locations, conversation tools, Influencers, social media, social media marketing | Leave a comment

Why B2B Companies Need to Participate in the Market Conversation

By Tony Simpson | Published: April 10, 2009

The ability to interact with prospects, customers, industry analysts, industry journalists, investors, employees, colleagues who are participating in the market conversation. Those who participate in the conversation fall into three categories: • Influencers – Individuals and organizations who influence customers and prospects • Participants – People who respond and contribute to the topics raised by [...]

Posted in B2B | Tagged B2B, Conversation Marketing, market conversation, social media marketing | Leave a comment

The Conversationalist

Christine Fife
A New Communications Marketing Strategist and Individual Marketing Consultant. I help businesses and individuals Connect, Participate and Engage with the right people, in the right places, in the most appropriate ways.