Category Archives: Marketing’s Market Conversation

Who Influences Your Marketing

By Christine Fife | Published: August 30, 2010

As a marketing professional, I don’t look to companies to tell me what’s hot, trendy, working or not working in marketing. I believe it’s best to research top thought-leaders rather than looking to a company who will have a self-interest slant on their information. And I don’t just take everything they say as gospel. These [...]

Responding to Negative Comments: Conversing After A Flub

By Christine Fife | Published: April 28, 2009

(Please Note: Our comment system broke! We are working to restore it, but if you don’t see your comment listed, please understand that we are aware and trying to fix the problem. Cheers) My Idiom Strategies partners and I have been working our way through the long list of social media monitoring tools that have [...]

Also posted in Marketing's Market Conversation, Participating in the Conversation, SMAM (Social Media Spam), blog | Tagged market conversation, participation, twitter | Leave a comment

Don’t lose your voice in the conversation…

By Yan Budman | Published: April 9, 2009

I’ve been following Andy Sernovitz for quite some time now. Andy is an 18 year veteran of interactive marketing, created the Word of Mouth Marketing Association, authored a book, and participates in a wide variety of activities. Andy recently wrote a blog post about blog etiquette and what he considers SPAM to be when it [...]

Also posted in Conversation Marketing, Marketing's Market Conversation, SMAM (Social Media Spam) | Leave a comment

Marketing’s Market Conversation: Web2.0 Style

By Christine Fife | Published: April 2, 2009

This week the marketing industry’s market conversation was alive and well at the Web 2.0 Expo in San Francisco. I’m inspired to comment on the first session I attended: Why Social Media Fails–and How to Fix It. Why Social Media Fails–and How to Fix It was a panel that included Peter Kim of the Dachis [...]

Also posted in Marketing's Market Conversation | Tagged Conversation Marketing, market conversation, social media, web 2.0 | Leave a comment

The Conversationalist

Christine Fife
A New Communications Marketing Strategist and Individual Marketing Consultant. I help businesses and individuals Connect, Participate and Engage with the right people, in the right places, in the most appropriate ways.