Category Archives: Marketing's Market Conversation

Sponsored Conversations: Just as “Unreal” as “Reality” TV

The rise of reality TV shows over the past decade has continued to draw a steady stream of viewers, yet today, people seem to recognize that reality TV isn’t really all that real. The fact that the camera is there and the participants know it, has an impact on how they act. Shows need to [...]

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Marketing’s Market Conversation: Web2.0 Style

This week the marketing industry’s market conversation was alive and well at the Web 2.0 Expo in San Francisco. I’m inspired to comment on the first session I attended: Why Social Media Fails–and How to Fix It.
Why Social Media Fails–and How to Fix It was a panel that included Peter Kim of the Dachis Corporation, [...]

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