As a marketing professional, I don’t look to companies to tell me what’s hot, trendy, working or not working in marketing. I believe it’s best to research top thought-leaders rather than looking to a company who will have a self-interest slant on their information. And I don’t just take everything they say as gospel. These [...]
During today’s #hastagsocialmedia.com Unconference (#sm48)—with guest moderator Ken Burbary—the topic of Influencers was raised. The topic of today’s discussion was actually Social and the New Model For Market Segmentation, but within the new world of social media, Influencers play an even bigger role in defining and reaching segments. (Side Note: If you are a communications [...]
We’re finally here. Post #6 on what it means to participate in the market conversation. Building relationships is a key part of that participation, but who should you be building relationships with and how? Every market space has a conversation going on by an ecosystem of individuals and organizations. These people include Influencers, Participants and [...]
Came across an interesting blog post today: The Evolving Face of Social Networks. A bit more science-ish than I normally would be interested in, but as it pertains to social networking I was intrigued. The blog post raised two interesting thoughts (and I am paraphrasing): 1) If social networks are so popular/widely being adopted, why [...]
Fight Club & the 8 Rules of Conversation Marketing.
How is Conversation Marketing similar to Tyler Durden’s ’8 Rules of Fight Club’? Find out here…
A flood of recent articles on “social media marketing” for B2B’ers has seriously pushed some of my buttons. Many of them miss very key points. I’ll share with you some of what is missing. 1) Conversation Marketing is Comprehensive, Social Media Marketing is Not If you’re new to the blog you’re probably wondering why the [...]
If someone blogs, are they influential? Or are they likely to blog (and actually get a decent readership) because they happen to be influential? The term Blogosphere has become so prevalent that no one questions what it is. It isn’t a place or even just a website. It is a collection of online “conversation locations.” [...]
