Category Archives: Influencers

Who Influences Your Marketing

As a marketing professional, I don’t look to companies to tell me what’s hot, trendy, working or not working in marketing. I believe it’s best to research top thought-leaders rather than looking to a company who will have a self-interest slant on their information. And I don’t just take everything they say as gospel. These [...]

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Influencers: How Influence Manifests Itself

During today’s #hastagsocialmedia.com Unconference (#sm48)—with guest moderator Ken Burbary—the topic of Influencers was raised. The topic of today’s discussion was actually Social and the New Model For Market Segmentation, but within the new world of social media, Influencers play an even bigger role in defining and reaching segments. (Side Note: If you are a communications [...]

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Building Relationships: What It Means to Participate: 6th of 6 Posts

We’re finally here. Post #6 on what it means to participate in the market conversation. Building relationships is a key part of that participation, but who should you be building relationships with and how? Every market space has a conversation going on by an ecosystem of individuals and organizations. These people include Influencers, Participants and [...]

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Evolutionary Graph Theory and Social Networks for Marketing

Came across an interesting blog post today: The Evolving Face of Social Networks. A bit more science-ish than I normally would be interested in, but as it pertains to social networking I was intrigued. The blog post raised two interesting thoughts (and I am paraphrasing): 1) If social networks are so popular/widely being adopted, why [...]

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Sponsored Conversations: Just as “Unreal” as “Reality” TV

The rise of reality TV shows over the past decade has continued to draw a steady stream of viewers, yet today, people seem to recognize that reality TV isn’t really all that real. The fact that the camera is there and the participants know it, has an impact on how they act. Shows need to [...]

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3 Items Often Missed in B2B “Social Media Marketing”

A flood of recent articles on “social media marketing” for B2B’ers has seriously pushed some of my buttons. Many of them miss very key points. I’ll share with you some of what is missing. 1) Conversation Marketing is Comprehensive, Social Media Marketing is Not If you’re new to the blog you’re probably wondering why the [...]

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I Blog, Therefore I Must Be Influential

If someone blogs, are they influential? Or are they likely to blog (and actually get a decent readership) because they happen to be influential? The term Blogosphere has become so prevalent that no one questions what it is. It isn’t a place or even just a website. It is a collection of online “conversation locations.” [...]

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