Category Archives: listening

Are Companies Just Lazy with Customer Engagement?

By Christine Fife | Published: August 26, 2010

Last evening I had a wonderful time at my first Linchpin meetup. First off, it was being held at the new NextSpace (co-working space) location in San Francisco. In fact, I saw the meetup on the NextSpace calendar because I was actually looking into becoming a NextSpace member. I’m currently reading Seth Godin’s Linchpin (on [...]

Also posted in Audience Engagement, Building Relationships, Caring, Sharing, Speaking | Tagged engagement | Leave a comment

Marketing is Dead, Long Live Conversation

By Christine Fife | Published: February 11, 2010

I’m not sure when “marketing” became a 4-letter word for so many people, but in my recent experience more and more people think of “marketing” as sleazy. This sucks if you’re a marketing professional, which I am, but I don’t advocate any marketing practices that people associate with the dirty-word sense of marketing. I had [...]

Also posted in Audience Engagement, Caring, The Market Conversation | Tagged conversation, conversation engagement, listening | Leave a comment

The Conversationalist

Christine Fife
A New Communications Marketing Strategist and Individual Marketing Consultant. I help businesses and individuals Connect, Participate and Engage with the right people, in the right places, in the most appropriate ways.