I’m not sure when “marketing” became a 4-letter word for so many people, but in my recent experience more and more people think of “marketing” as sleazy. This sucks if you’re a marketing professional, which I am, but I don’t advocate any marketing practices that people associate with the dirty-word sense of marketing.
I had several [...]
I’m always preaching to businesses to keep in mind the 5 keys of true participation when they are looking at getting into the social media/Web 2.0 options to expand their company reach and product awareness.
Listening
Speaking
Caring
Sharing
Building relationships
Lately, I’ve been talking with a number of engineers from startups who are in Alpha stages with their products, thus [...]
The definition I like best for the word “conversation” comes from Dictionary.com:
“Conversation: the informal interchange of thoughts, information, etc., by spoken words; oral communication between persons; talk; colloquy.”
But notice that the dictionary hasn’t caught up with the times. It’s 2010, Dictionary People! This definition specifically says “spoken” and “oral” and leaves out all other forms [...]
Came across an interesting blog post today: The Evolving Face of Social Networks. A bit more science-ish than I normally would be interested in, but as it pertains to social networking I was intrigued. The blog post raised two interesting thoughts (and I am paraphrasing): 1) If social networks are so popular/widely being adopted, why [...]
I know you’re all waiting for the final posting in the “What it Means to Participate” series, but I want to share my experience with MLB.com with you. As a marketer I find it interesting that they are not able to remove me from their email list.
A few months ago I purchased Giants tickets through [...]
Companies provide products and services to consumers who want or need them, right? So what difference does it make if the companies actually care about the needs and wants of their customers, so long as they keep buying their products? It makes a big difference if you want to keep customers and sell more.
To truly [...]
What did you say? I didn’t hear you, I was too busy talking, in fact, you’re lucky I realized you were saying anything at all. All too often, this is how companies have treated their customers, prospects, Influencers and everyone else with a stake/interest in their market space. Sad, isn’t it. So much can be [...]
Seth Godin recently posted a blog titled Mowing the Lawn in which he talked about hating mowing the lawn as a kid with a broken down old mower. He goes on to advise:
“Every person who does marketing, sales, product design or any other job that influences customers directly should spend at least an hour a [...]
Social Media like Twitter and Facebook are hot, hot, hot right now — being used for everything from marketing to market research to customer support. But for all the buzz, the activity taking place in social media remains hard to measure, and there are still no clear standards on how to evaluate it. Web Metrics [...]
Wow, what a week. I think I have summer fever. The weather here in San Francisco has really sucked and I’m feeling the need for a vacation! But before I run off to find a beach somewhere…
We wanted to share a new conversation marketing eBooklet with you. Conversation is the Thing: Tips for Engaging in [...]
