Category Archives: Conversation Tools

Engaging to Sell: Enterprise Sales People Go Social

By Christine Fife | Published: September 3, 2010

Since social networks emerged, sales people have been trying to figure out how to use them to increase their sales and shorten sales cycles. Many of these people have been discouraged because they haven’t found value in using LinkedIn or Facebook for networking that actually aids in their sales processes. Now there’s a new network [...]

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Social Media: A Means to Meet Goals

By Christine Fife | Published: August 10, 2010

I was just looking at a blog post by Mirna Bard: 15 Categories of Social Media. It’s an older blog post, but Mirna re-tweeted the link today and I happened to catch it. I’ve been following Mirna on Twitter for some time now. Her post opens with: The most popular social media question is: “Where [...]

Also posted in Marketing Budget, social media | Tagged | Leave a comment

Getting You Noticed

By Christine Fife | Published: June 25, 2010

This post was inspired by a recent blog post by my good friend Tara Hunt. Oh wait, I’ve never met Tara Hunt! I tend to forget that I don’t actually know her in real life! I’m a fan of her book, The Whuffie Factor, and I follow her on Twitter and read her blog. Anyway, [...]

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Making Conversation to Build Relationships and Grow Your Business: 2010 Style!

By Christine Fife | Published: January 6, 2010

The definition I like best for the word “conversation” comes from Dictionary.com: “Conversation: the informal interchange of thoughts, information, etc., by spoken words; oral communication between persons; talk; colloquy.” But notice that the dictionary hasn’t caught up with the times. It’s 2010, Dictionary People! This definition specifically says “spoken” and “oral” and leaves out all [...]

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Evolutionary Graph Theory and Social Networks for Marketing

By Christine Fife | Published: October 8, 2009

Came across an interesting blog post today: The Evolving Face of Social Networks. A bit more science-ish than I normally would be interested in, but as it pertains to social networking I was intrigued. The blog post raised two interesting thoughts (and I am paraphrasing): 1) If social networks are so popular/widely being adopted, why [...]

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Eat Your Own Marketing Dog Food

By Christine Fife | Published: July 18, 2009

Seth Godin recently posted a blog titled Mowing the Lawn in which he talked about hating mowing the lawn as a kid with a broken down old mower. He goes on to advise: “Every person who does marketing, sales, product design or any other job that influences customers directly should spend at least an hour [...]

Also posted in Conversation Locations | Tagged , | 2 Comments

How To Measure Your Company’s Web And Social Media Presence

By Tony Simpson | Published: June 18, 2009

Social Media like Twitter and Facebook are hot, hot, hot right now — being used for everything from marketing to market research to customer support. But for all the buzz, the activity taking place in social media remains hard to measure, and there are still no clear standards on how to evaluate it. Web Metrics [...]

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Knowledge Networks Report Misses the Point

By Christine Fife | Published: May 28, 2009

I recently posted a discussion topic on a couple of marketing-focused groups on LinkedIn. It was suggested that I post the info on the blog so that it could be more easily shared with others who might not be on LinkedIn (but I invite you to join in the Idiomatic: Conversation Marketing discussion group on [...]

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