Category Archives: Conversation Tools

Making Conversation to Build Relationships and Grow Your Business: 2010 Style!

The definition I like best for the word “conversation” comes from Dictionary.com:
“Conversation: the informal interchange of thoughts, information, etc., by spoken words; oral communication between persons; talk; colloquy.”
But notice that the dictionary hasn’t caught up with the times. It’s 2010, Dictionary People! This definition specifically says “spoken” and “oral” and leaves out all other forms [...]

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Evolutionary Graph Theory and Social Networks for Marketing

Came across an interesting blog post today: The Evolving Face of Social Networks. A bit more science-ish than I normally would be interested in, but as it pertains to social networking I was intrigued. The blog post raised two interesting thoughts (and I am paraphrasing): 1) If social networks are so popular/widely being adopted, why [...]

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Eat Your Own Marketing Dog Food

Seth Godin recently posted a blog titled Mowing the Lawn in which he talked about hating mowing the lawn as a kid with a broken down old mower. He goes on to advise:
“Every person who does marketing, sales, product design or any other job that influences customers directly should spend at least an hour a [...]

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How To Measure Your Company’s Web And Social Media Presence

Social Media like Twitter and Facebook are hot, hot, hot right now — being used for everything from marketing to market research to customer support. But for all the buzz, the activity taking place in social media remains hard to measure, and there are still no clear standards on how to evaluate it. Web Metrics [...]

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Knowledge Networks Report Misses the Point

I recently posted a discussion topic on a couple of marketing-focused groups on LinkedIn. It was suggested that I post the info on the blog so that it could be more easily shared with others who might not be on LinkedIn (but I invite you to join in the Idiomatic: Conversation Marketing discussion group on [...]

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Integrate Social Media Tools Into Business, Not Marketing Campaigns

In a blog post by Shiv Singh, author of the Going Social Now blog, Shiv argues that “Social media is not enough in a downturn.”
In the post, Shiv says:
“That its not enough to focus on social alone. That nurturing the conversations in the social realm are the starting point not the end game. That it [...]

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I Blog, Therefore I Must Be Influential

If someone blogs, are they influential? Or are they likely to blog (and actually get a decent readership) because they happen to be influential?
The term Blogosphere has become so prevalent that no one questions what it is. It isn’t a place or even just a website. It is a collection of online “conversation locations.” Blogs [...]

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