Category Archives: social media

Evolutionary Graph Theory and Social Networks for Marketing

Came across an interesting blog post today: The Evolving Face of Social Networks. A bit more science-ish than I normally would be interested in, but as it pertains to social networking I was intrigued. The blog post raised two interesting thoughts (and I am paraphrasing): 1) If social networks are so popular/widely being adopted, why [...]

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How To Measure Your Company’s Web And Social Media Presence

Social Media like Twitter and Facebook are hot, hot, hot right now — being used for everything from marketing to market research to customer support. But for all the buzz, the activity taking place in social media remains hard to measure, and there are still no clear standards on how to evaluate it. Web Metrics [...]

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Knowledge Networks Report Misses the Point

I recently posted a discussion topic on a couple of marketing-focused groups on LinkedIn. It was suggested that I post the info on the blog so that it could be more easily shared with others who might not be on LinkedIn (but I invite you to join in the Idiomatic: Conversation Marketing discussion group on [...]

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Integrate Social Media Tools Into Business, Not Marketing Campaigns

In a blog post by Shiv Singh, author of the Going Social Now blog, Shiv argues that “Social media is not enough in a downturn.”
In the post, Shiv says:
“That its not enough to focus on social alone. That nurturing the conversations in the social realm are the starting point not the end game. That it [...]

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