Last week I cautioned businesses against jumping into deal-of-the-day promotions until they really understand the full cost involved and what the impact on there business would be. (See Groupon Nearly Killed My Business.) Deal-of-the-day offers through sites like Groupon, Homerun, DealOn and many other emerging players can be a cost-effective way of drawing in new [...]
As a consumer I love deal-of-the-day (DOD) sites! Bought 2 Groupons, a Bloomspot deal and a HomeRun this week alone! But as a marketing expert I recommend companies, especially small businesses, to BE CAREFUL! With the explosion of these deal-of-the-day sites I’ve had a lot of small businesses asking advice about jumping on the bandwagon [...]
I was just looking at a blog post by Mirna Bard: 15 Categories of Social Media. It’s an older blog post, but Mirna re-tweeted the link today and I happened to catch it. I’ve been following Mirna on Twitter for some time now. Her post opens with: The most popular social media question is: “Where [...]
Also posted in social media | Tagged social media |
If only there were more hours in the day… I probably still wouldn’t get around to blogging more. But two things kicked me in the backside today and got me motivated. First, the #sm51 tweetchat (guest @johncass with topic Importance of Content and Engagement Strategy in Social Media) and second, Seth Godin’s blog post today, [...]
The other day a CMO told me she didn’t have budget to fund her Conversation Marketing initiative. She explained budgets are already tight…and now we have to layer Conversation Marketing on top of our other marketing initiatives. Yes. Smart marketers will find a way. It’s not a matter of jumping on the bandwagon with the [...]
