Category Archives: Speaking

Are Companies Just Lazy with Customer Engagement?

By Christine Fife | Published: August 26, 2010

Last evening I had a wonderful time at my first Linchpin meetup. First off, it was being held at the new NextSpace (co-working space) location in San Francisco. In fact, I saw the meetup on the NextSpace calendar because I was actually looking into becoming a NextSpace member. I’m currently reading Seth Godin’s Linchpin (on [...]

Also posted in Audience Engagement, Building Relationships, Caring, Sharing, listening | Tagged engagement | Leave a comment

Lights. Camera. Converse!

By Christine Fife | Published: March 30, 2010

Even if you’re the hottest, most outgoing guy in the world who sweats charm and has one of those perfect laughs that both men and women are ok with, making conversation does not just happen. It may seem so when you’re sitting with friends or family because you know them and have things in common [...]

Also posted in Conversation Marketing | Tagged coaching, conversation, Influencers, Speaking | Leave a comment

Conversing with Customers vs. Writing Right to Them

By Christine Fife | Published: January 26, 2010

What the heck does this post title mean, is probably what you’re asking yourself, right? Well, my intention for this post is to raise the topic of being “conversational” in your communications with customers and prospects vs. writing perfect, grammatically correct informational conveyances. For that information, I recommend a few writing classes with text books [...]

Also posted in Conversation Marketing | Tagged conversation, marketing communications, writing | Leave a comment

The Conversationalist

Christine Fife
A New Communications Marketing Strategist and Individual Marketing Consultant. I help businesses and individuals Connect, Participate and Engage with the right people, in the right places, in the most appropriate ways.