Category Archives: Uncategorized

Groupon Nearly Killed My Small Business

As a consumer I love deal-of-the-day (DOD) sites! Bought 2 Groupons, a Bloomspot deal and a HomeRun this week alone! But as a marketing expert I recommend companies, especially small businesses, to BE CAREFUL! With the explosion of these deal-of-the-day sites I’ve had a lot of small businesses asking advice about jumping on the bandwagon [...]

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Animal, Human, Person, Cog, Number & Now We’re A Business

No, I didn’t drop dead and I didn’t win the lottery and just abandon writing a blog. I got lazy for a week, had the flu the next week, had too much work for a couple of weeks and then had a revelation. It’s hard to take time out and write a blog post amidst [...]

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Sharing: What It Means to Participate: 5th of 6 Posts

To date, this blog series on what it means to participate in the market conversation has covered Listening, Speaking and Caring. We’ve now gotten to the 4th of the 5 most important objectives in a conversation marketing strategy: Sharing. This one is simple: share your experiences—positive and negative—and your insights as you grow your company [...]

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