Tag Archives: B2B

Marketing Budget – Decision Time

By Tony Simpson | Published: May 14, 2009

The other day a CMO told me she didn’t have budget to fund her Conversation Marketing initiative. She explained budgets are already tight…and now we have to layer Conversation Marketing on top of our other marketing initiatives. Yes. Smart marketers will find a way. It’s not a matter of jumping on the bandwagon with the [...]

Posted in B2B, Conversation Marketing, Marketing Budget | Also tagged Conversation Marketing, market conversation, social media marketing | Leave a comment

Why B2B Companies Need to Participate in the Market Conversation

By Tony Simpson | Published: April 10, 2009

The ability to interact with prospects, customers, industry analysts, industry journalists, investors, employees, colleagues who are participating in the market conversation. Those who participate in the conversation fall into three categories: • Influencers – Individuals and organizations who influence customers and prospects • Participants – People who respond and contribute to the topics raised by [...]

Posted in B2B | Also tagged Conversation Marketing, market conversation, social media marketing | Leave a comment

The Conversationalist

Christine Fife
A New Communications Marketing Strategist and Individual Marketing Consultant. I help businesses and individuals Connect, Participate and Engage with the right people, in the right places, in the most appropriate ways.