Tag Archives: conversation

Lights. Camera. Converse!

By Christine Fife | Published: March 30, 2010

Even if you’re the hottest, most outgoing guy in the world who sweats charm and has one of those perfect laughs that both men and women are ok with, making conversation does not just happen. It may seem so when you’re sitting with friends or family because you know them and have things in common [...]

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Marketing is Dead, Long Live Conversation

By Christine Fife | Published: February 11, 2010

I’m not sure when “marketing” became a 4-letter word for so many people, but in my recent experience more and more people think of “marketing” as sleazy. This sucks if you’re a marketing professional, which I am, but I don’t advocate any marketing practices that people associate with the dirty-word sense of marketing. I had [...]

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Conversing with Customers vs. Writing Right to Them

By Christine Fife | Published: January 26, 2010

What the heck does this post title mean, is probably what you’re asking yourself, right? Well, my intention for this post is to raise the topic of being “conversational” in your communications with customers and prospects vs. writing perfect, grammatically correct informational conveyances. For that information, I recommend a few writing classes with text books [...]

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