Tag Archives: conversation engagement

Marketing is Dead, Long Live Conversation

I’m not sure when “marketing” became a 4-letter word for so many people, but in my recent experience more and more people think of “marketing” as sleazy. This sucks if you’re a marketing professional, which I am, but I don’t advocate any marketing practices that people associate with the dirty-word sense of marketing.
I had several [...]

Posted in Audience Engagement, Caring, The Market Conversation, listening | Also tagged , | Leave a comment

Getting Social Media to Work: Small Biz and Non-profits Can Join Market Conversation Too

Social media isn’t just for the Fortune 500 world, but it isn’t a just a simple, free, easy 1-2-3 proposition, either. In fact, as major corporations build out their social media strategies to expand their place in the market conversation, increase market share, differentiate from competitors and expand their offerings and refine their customer support, [...]

Posted in Conversation Marketing, Participating in the Conversation | Also tagged , | Leave a comment