What did you say? I didn’t hear you, I was too busy talking, in fact, you’re lucky I realized you were saying anything at all. All too often, this is how companies have treated their customers, prospects, Influencers and everyone else with a stake/interest in their market space. Sad, isn’t it. So much can be [...]
Seth Godin recently posted a blog titled Mowing the Lawn in which he talked about hating mowing the lawn as a kid with a broken down old mower. He goes on to advise: “Every person who does marketing, sales, product design or any other job that influences customers directly should spend at least an hour [...]
A flood of recent articles on “social media marketing” for B2B’ers has seriously pushed some of my buttons. Many of them miss very key points. I’ll share with you some of what is missing. 1) Conversation Marketing is Comprehensive, Social Media Marketing is Not If you’re new to the blog you’re probably wondering why the [...]
If someone blogs, are they influential? Or are they likely to blog (and actually get a decent readership) because they happen to be influential? The term Blogosphere has become so prevalent that no one questions what it is. It isn’t a place or even just a website. It is a collection of online “conversation locations.” [...]
