Yep, you read that correctly. This is a contest to win a Conversation Marketing plan valued at $25,000!
The biggest challenge facing start-up companies is generating awareness for new products or services. Traditional advertising and marketing activities are costly and showing serious drops in effectiveness and RoI. Not to mention, the economy sucks and all businesses [...]
Wow, what a week. I think I have summer fever. The weather here in San Francisco has really sucked and I’m feeling the need for a vacation! But before I run off to find a beach somewhere…
We wanted to share a new conversation marketing eBooklet with you. Conversation is the Thing: Tips for Engaging in [...]
Ah, we finally found our funny bone. Conversation Marketing video series takes a new turn. Watch for future videos.
A Duck, a Dog and a Donkey walk into a bar…
Conversation Marketing: Dog Explains
The other day a CMO told me she didn’t have budget to fund her Conversation Marketing initiative. She explained budgets are already tight…and now we have to layer Conversation Marketing on top of our other marketing initiatives.
Yes. Smart marketers will find a way. It’s not a matter of jumping on the [...]
We’re doing a series of Conversation Marketing videos and this is the first one.
We think there is a paradigm shift happening in marketing’s market conversation–a change from the concepts of just social media marketing to conversation marketing–strategic and tactical ways in which a company chooses to participate/engage/interact in the market conversation. As opposed to the [...]
Twitter.
Everyone is talking about it these days.
What is it? Ways a company should use it. Even why companies should not tweet.
Friday, it truly entered the mainstream..
Oprah has entered the Twitterverse.
Even before her first tweet, Oprah had more than 73,000 followers. Hours later, that number has nearly doubled. Twitter itself has been experiencing phenomenal membership growth.
So people are [...]
The ability to interact with prospects, customers, industry analysts, industry journalists, investors, employees, colleagues who are participating in the market conversation. Those who participate in the conversation fall into three categories:
• Influencers – Individuals and organizations who influence customers and prospects
• Participants – People who respond and contribute to the topics raised by Influencers
• Listeners – The largest [...]
This week the marketing industry’s market conversation was alive and well at the Web 2.0 Expo in San Francisco. I’m inspired to comment on the first session I attended: Why Social Media Fails–and How to Fix It.
Why Social Media Fails–and How to Fix It was a panel that included Peter Kim of the Dachis Corporation, [...]
In Shakespeare’s time, the play was the thing. For businesses today, the Conversation is the thing–the market conversation that is.
Yan, Tony and I will be blogging regularly about our thoughts, experiences and insights as conversation marketing professionals. You can read more about why we’ve started this blog on the About page or click on one [...]
