Tag Archives: Influencers

Influencers: How Influence Manifests Itself

By Christine Fife | Published: February 23, 2010

During today’s #hastagsocialmedia.com Unconference (#sm48)—with guest moderator Ken Burbary—the topic of Influencers was raised. The topic of today’s discussion was actually Social and the New Model For Market Segmentation, but within the new world of social media, Influencers play an even bigger role in defining and reaching segments.
(Side Note: If you are a communications professional [...]

Posted in Influencers | Also tagged , | Leave a comment

Building Relationships: What It Means to Participate: 6th of 6 Posts

By Christine Fife | Published: November 4, 2009

We’re finally here. Post #6 on what it means to participate in the market conversation. Building relationships is a key part of that participation, but who should you be building relationships with and how? Every market space has a conversation going on by an ecosystem of individuals and organizations. These people include Influencers, Participants and [...]

Posted in Conversation Marketing, Influencers, Participating in the Conversation | Also tagged | Leave a comment

The Conversation is the Thing: Duck and Donkey Talk Business

By Christine Fife | Published: April 29, 2009

We’re doing a series of Conversation Marketing videos and this is the first one.

We think there is a paradigm shift  happening in marketing’s market conversation–a change from the concepts of just social media marketing to conversation marketing–strategic and tactical ways in which a company chooses to participate/engage/interact in the market conversation. As opposed to the [...]

Posted in Conversation Marketing | Also tagged , , | Leave a comment

3 Items Often Missed in B2B “Social Media Marketing”

By Christine Fife | Published: April 21, 2009

A flood of recent articles on “social media marketing” for B2B’ers has seriously pushed some of my buttons. Many of them miss very key points. I’ll share with you some of what is missing.
1) Conversation Marketing is Comprehensive, Social Media Marketing is Not
If you’re new to the blog you’re probably wondering why the quotes appear [...]

Posted in B2B, Conversation Marketing, Influencers | Also tagged , , , | Leave a comment

I Blog, Therefore I Must Be Influential

By Christine Fife | Published: April 13, 2009

If someone blogs, are they influential? Or are they likely to blog (and actually get a decent readership) because they happen to be influential?
The term Blogosphere has become so prevalent that no one questions what it is. It isn’t a place or even just a website. It is a collection of online “conversation locations.” Blogs [...]

Posted in Conversation Marketing, Influencers, blog | Also tagged , , , | Leave a comment