Even if you’re the hottest, most outgoing guy in the world who sweats charm and has one of those perfect laughs that both men and women are ok with, making conversation does not just happen. It may seem so when you’re sitting with friends or family because you know them and have things in common [...]
During today’s #hastagsocialmedia.com Unconference (#sm48)—with guest moderator Ken Burbary—the topic of Influencers was raised. The topic of today’s discussion was actually Social and the New Model For Market Segmentation, but within the new world of social media, Influencers play an even bigger role in defining and reaching segments. (Side Note: If you are a communications [...]
We’re finally here. Post #6 on what it means to participate in the market conversation. Building relationships is a key part of that participation, but who should you be building relationships with and how? Every market space has a conversation going on by an ecosystem of individuals and organizations. These people include Influencers, Participants and [...]
We’re doing a series of Conversation Marketing videos and this is the first one. We think there is a paradigm shift happening in marketing’s market conversation–a change from the concepts of just social media marketing to conversation marketing–strategic and tactical ways in which a company chooses to participate/engage/interact in the market conversation. As opposed to [...]
A flood of recent articles on “social media marketing” for B2B’ers has seriously pushed some of my buttons. Many of them miss very key points. I’ll share with you some of what is missing. 1) Conversation Marketing is Comprehensive, Social Media Marketing is Not If you’re new to the blog you’re probably wondering why the [...]
If someone blogs, are they influential? Or are they likely to blog (and actually get a decent readership) because they happen to be influential? The term Blogosphere has become so prevalent that no one questions what it is. It isn’t a place or even just a website. It is a collection of online “conversation locations.” [...]
