Tag Archives: listening

Marketing is Dead, Long Live Conversation

By Christine Fife | Published: February 11, 2010

I’m not sure when “marketing” became a 4-letter word for so many people, but in my recent experience more and more people think of “marketing” as sleazy. This sucks if you’re a marketing professional, which I am, but I don’t advocate any marketing practices that people associate with the dirty-word sense of marketing. I had [...]

Listening, but are They Hearing?

By Christine Fife | Published: January 15, 2010

I’m always preaching to businesses to keep in mind the 5 keys of true participation when they are looking at getting into the social media/Web 2.0 options to expand their company reach and product awareness. Listening Speaking Caring Sharing Building relationships Lately, I’ve been talking with a number of engineers from startups who are in [...]

Posted in Conversation Marketing, The Market Conversation | Also tagged market research | Leave a comment

The Conversationalist

Christine Fife
A New Communications Marketing Strategist and Individual Marketing Consultant. I help businesses and individuals Connect, Participate and Engage with the right people, in the right places, in the most appropriate ways.