Tag Archives: listening

Marketing is Dead, Long Live Conversation

I’m not sure when “marketing” became a 4-letter word for so many people, but in my recent experience more and more people think of “marketing” as sleazy. This sucks if you’re a marketing professional, which I am, but I don’t advocate any marketing practices that people associate with the dirty-word sense of marketing.
I had several [...]

Posted in Audience Engagement, Caring, The Market Conversation, listening | Also tagged , | Leave a comment

Listening, but are They Hearing?

I’m always preaching to businesses to keep in mind the 5 keys of true participation when they are looking at getting into the social media/Web 2.0 options to expand their company reach and product awareness.

Listening
Speaking
Caring
Sharing
Building relationships

Lately, I’ve been talking with a number of engineers from startups who are in Alpha stages with their products, thus [...]

Posted in Conversation Marketing, The Market Conversation | Also tagged | Leave a comment