During today’s #hastagsocialmedia.com Unconference (#sm48)—with guest moderator Ken Burbary—the topic of Influencers was raised. The topic of today’s discussion was actually Social and the New Model For Market Segmentation, but within the new world of social media, Influencers play an even bigger role in defining and reaching segments. (Side Note: If you are a communications [...]
Companies provide products and services to consumers who want or need them, right? So what difference does it make if the companies actually care about the needs and wants of their customers, so long as they keep buying their products? It makes a big difference if you want to keep customers and sell more. To [...]
More and more companies are realizing they need to engage with their customers, prospects, influencers and everyone else who has a stake in the market conversation, but what does it mean to engage or participate? True participation in the market conversation is much more than just talking—that’s what marketers and sales people have been doing [...]
The other day a CMO told me she didn’t have budget to fund her Conversation Marketing initiative. She explained budgets are already tight…and now we have to layer Conversation Marketing on top of our other marketing initiatives. Yes. Smart marketers will find a way. It’s not a matter of jumping on the bandwagon with the [...]
We’re doing a series of Conversation Marketing videos and this is the first one. We think there is a paradigm shift happening in marketing’s market conversation–a change from the concepts of just social media marketing to conversation marketing–strategic and tactical ways in which a company chooses to participate/engage/interact in the market conversation. As opposed to [...]
The ability to interact with prospects, customers, industry analysts, industry journalists, investors, employees, colleagues who are participating in the market conversation. Those who participate in the conversation fall into three categories: • Influencers – Individuals and organizations who influence customers and prospects • Participants – People who respond and contribute to the topics raised by [...]
This week the marketing industry’s market conversation was alive and well at the Web 2.0 Expo in San Francisco. I’m inspired to comment on the first session I attended: Why Social Media Fails–and How to Fix It. Why Social Media Fails–and How to Fix It was a panel that included Peter Kim of the Dachis [...]
In Shakespeare’s time, the play was the thing. For businesses today, the Conversation is the thing–the market conversation that is. Yan, Tony and I will be blogging regularly about our thoughts, experiences and insights as conversation marketing professionals. You can read more about why we’ve started this blog on the About page or click on [...]
Responding to Negative Comments: Conversing After A Flub
(Please Note: Our comment system broke! We are working to restore it, but if you don’t see your comment listed, please understand that we are aware and trying to fix the problem. Cheers) My Idiom Strategies partners and I have been working our way through the long list of social media monitoring tools that have [...]