More and more companies are realizing they need to engage with their customers, prospects, influencers and everyone else who has a stake in the market conversation, but what does it mean to engage or participate? True participation in the market conversation is much more than just talking—that’s what marketers and sales people have been doing [...]
The Conversationalist
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Responding to Negative Comments: Conversing After A Flub
(Please Note: Our comment system broke! We are working to restore it, but if you don’t see your comment listed, please understand that we are aware and trying to fix the problem. Cheers)
My Idiom Strategies partners and I have been working our way through the long list of social media monitoring tools that have suddenly [...]