Tag Archives: social media

Making Conversation to Build Relationships and Grow Your Business: 2010 Style!

The definition I like best for the word “conversation” comes from Dictionary.com:
“Conversation: the informal interchange of thoughts, information, etc., by spoken words; oral communication between persons; talk; colloquy.”
But notice that the dictionary hasn’t caught up with the times. It’s 2010, Dictionary People! This definition specifically says “spoken” and “oral” and leaves out all other forms [...]

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Getting Social Media to Work: Small Biz and Non-profits Can Join Market Conversation Too

Social media isn’t just for the Fortune 500 world, but it isn’t a just a simple, free, easy 1-2-3 proposition, either. In fact, as major corporations build out their social media strategies to expand their place in the market conversation, increase market share, differentiate from competitors and expand their offerings and refine their customer support, [...]

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Knowledge Networks Report Misses the Point

I recently posted a discussion topic on a couple of marketing-focused groups on LinkedIn. It was suggested that I post the info on the blog so that it could be more easily shared with others who might not be on LinkedIn (but I invite you to join in the Idiomatic: Conversation Marketing discussion group on [...]

Posted in Social Media Tools, social media | Tagged | Leave a comment

3 Items Often Missed in B2B “Social Media Marketing”

A flood of recent articles on “social media marketing” for B2B’ers has seriously pushed some of my buttons. Many of them miss very key points. I’ll share with you some of what is missing.
1) Conversation Marketing is Comprehensive, Social Media Marketing is Not
If you’re new to the blog you’re probably wondering why the quotes appear [...]

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Marketing’s Market Conversation: Web2.0 Style

This week the marketing industry’s market conversation was alive and well at the Web 2.0 Expo in San Francisco. I’m inspired to comment on the first session I attended: Why Social Media Fails–and How to Fix It.
Why Social Media Fails–and How to Fix It was a panel that included Peter Kim of the Dachis Corporation, [...]

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