Tag Archives: social media marketing

Marketing Budget – Decision Time

By Tony Simpson | Published: May 14, 2009

The other day a CMO told me she didn’t have budget to fund her Conversation Marketing initiative. She explained budgets are already tight…and now we have to layer Conversation Marketing on top of our other marketing initiatives.
Yes. Smart marketers will find a way. It’s not a matter of jumping on the [...]

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The Conversation is the Thing: Duck and Donkey Talk Business

By Christine Fife | Published: April 29, 2009

We’re doing a series of Conversation Marketing videos and this is the first one.

We think there is a paradigm shift  happening in marketing’s market conversation–a change from the concepts of just social media marketing to conversation marketing–strategic and tactical ways in which a company chooses to participate/engage/interact in the market conversation. As opposed to the [...]

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3 Items Often Missed in B2B “Social Media Marketing”

By Christine Fife | Published: April 21, 2009

A flood of recent articles on “social media marketing” for B2B’ers has seriously pushed some of my buttons. Many of them miss very key points. I’ll share with you some of what is missing.
1) Conversation Marketing is Comprehensive, Social Media Marketing is Not
If you’re new to the blog you’re probably wondering why the quotes appear [...]

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Twitter and the “Oprah Effect’

By Yan Budman | Published: April 17, 2009

Twitter.
Everyone is talking about it these days.
What is it?  Ways a company should use it. Even why companies should not tweet. 
Friday, it truly entered the mainstream..
Oprah has entered the Twitterverse.
Even before her first tweet, Oprah had more than 73,000 followers. Hours later, that number has nearly doubled. Twitter itself has been experiencing phenomenal membership growth.
So people are [...]

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Why B2B Companies Need to Participate in the Market Conversation

By Tony Simpson | Published: April 10, 2009

The ability to interact with prospects, customers, industry analysts, industry journalists, investors, employees, colleagues who are participating in the market conversation. Those who participate in the conversation fall into three categories:
• Influencers – Individuals and organizations who influence customers and prospects
• Participants – People who respond and contribute to the topics raised by Influencers
• Listeners – The largest [...]

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