Every marketer, and hopefully all business professionals, know that it costs much more to gain new customers than it does to retain current customers. How successful are you at retaining your customers? Are you loosing customers that you aren’t even aware of because your employees—all employees, but particularly those with customer-facing roles—haven’t developed the skills [...]
Yep, I’m blogging about daily deal sites again. When this headline caught my eye in my RSS feed I rolled my eyes so high I hurt myself! 82% of Businesses Are Unsatisfied With Daily Deal Sites (Click image to view full-size at Hubspot. Infographic from BuySellAds.) As I’ve said before, I love daily deal sites [...]
Boiling the ocean takes a lot of time, effort and resources, so don’t try. None of us have time to get involved in everything, so choose activities that are applicable to your business or career and factor in whether you’ll have time to do them well. Just because Facebook and Twitter are there, doesn’t mean [...]
There has been so much written in the past year+ about daily deal sites and they seem to still be popping up in droves. Ironically, small local businesses are still getting blindsided by them because they’re not being told by the deal site how to really make it work for them as a marketing tactic. [...]
Seasoned PR professionals know that conflict makes good news. When at least 2 groups of people have opposing views about something a news-worthy story emerges. Novelists can also attest to this. Books make the best seller lists if they have a compelling conflict–man vs. man, man vs. beast/nature, man vs. himself–that the main character is [...]
Hi all! Due to back surgery and a big contract I’ve been working on, I’ve been totally MIA for blogging. Shame on me. But I’ve got some great topics coming up. Check back soon. In the meantime, here is a marketing thought for the day. If you have to lie in your marketing communications to [...]
I once heard Jeremiah Owyang say that if you aren’t making some mistakes, you aren’t doing social media right. Wise words. In fact, I would extend that even further to include that if you are not doing any marketing communications activities, you’re making the ultimate mistake. Companies are often concerned about doing or saying the [...]
A short post today to point out the importance of project management–details, coordination and planning. Great, innovative, unique or mind-blowing marketing outreach programs or advertising campaigns are a dime a dozen. 90% of marketing success is in the planning and execution. Basically, the boring stuff is more essential to success than the brilliant idea. Think [...]
Your company has a business to business product or service so why would you market to consumers? In many cases there would be no reason to market a business product to consumers, but there are a few very important reasons why you should consider it. The most classic example of brilliant consumer marketing for a [...]
Posted in B2B, Influencers | Tagged B2B, B2C |
It seems like marketers are always going on and on about brand identity, doesn’t it? Well, there are many reasons for that, but one that non-marketers, or new marketing professionals, may not fully understand is the need for consistency in your brand’s look, feel and voice. Startups and small businesses who are trying to do [...]
