When a startup company first begins to tell the world about them and the product(s)/service(s) they’re developing it’s best to have a framework set up to use as a guide for writing all the pieces you’ll need to use as sales tools, lead generation campaigns, end-user documentation for using the product/service and all the information [...]
Startups are like superheros. You could have the greatest product idea ever, abound with superpowers, but if you don’t have a killer superhero name, a kick ass cape and a tagline your fans can yell when you arrive on the seen you’ll never get anywhere. I grew up on the Monterey Peninsula in CA. It’s [...]
Marketing professionals have long known that commercials that are humorous or evoke another strong emotion in viewers are more likely to be remembered. 47. Remember Wendy’s Where’s the Beef campaign? Or if you’re a bit older and/or have ever read any marketing 101 books, you’ll remember the famous 1970s Coca Cola commercial in which a [...]
Last weekend I attended a surprise party for a friend’s birthday. The party was held at the home of a 32-year-old enterprise sales professional who is intelligent, outgoing, attractive and an all-around generally nice guy. I’ve known this person for a while and know that he enjoys his bachelorhood, but he does very well with [...]
I would like to let you know upfront that this post is going to be a bit of rant about medical insurance and the health care “system”, but also customer/patient relations. Through the course of trying to treat a serious back problem, I have discovered what I believe is the problem with our health care [...]
I have a bit of an obsession with Deal of the Day sites. Perhaps you’ve read my earlier: Groupon Nearly Killed My Small Business and Getting the Most from a Deal of the Day offer. When these companies really started coming out in droves last year many of the deals were service-oriented offers, i.e. hair [...]
Wow. I posted in November and suddenly it’s mid-January 2011! Where did the end of 2010 go? I supposed, like much of the country, I got too busy with holiday parties, family gatherings and general slacking off to come up with anything interesting to write about. That ends now! In 2011 I’ll be exploring more [...]
With the appearance of the Internet the way companies do business and the way they market themselves changed dramatically. And with the explosion of social media platforms things have changed again. Companies now have to view their business and marketing strategies in real-time. No more simply “putting a stake in the ground” for an advertising [...]
