There has been so much written in the past year+ about daily deal sites and they seem to still be popping up in droves. Ironically, small local businesses are still getting blindsided by them because they’re not being told by the deal site how to really make it work for them as a marketing tactic. [...]
It seems like marketers are always going on and on about brand identity, doesn’t it? Well, there are many reasons for that, but one that non-marketers, or new marketing professionals, may not fully understand is the need for consistency in your brand’s look, feel and voice. Startups and small businesses who are trying to do [...]
Startups are like superheros. You could have the greatest product idea ever, abound with superpowers, but if you don’t have a killer superhero name, a kick ass cape and a tagline your fans can yell when you arrive on the seen you’ll never get anywhere. I grew up on the Monterey Peninsula in CA. It’s [...]
Marketing professionals have long known that commercials that are humorous or evoke another strong emotion in viewers are more likely to be remembered. 47. Remember Wendy’s Where’s the Beef campaign? Or if you’re a bit older and/or have ever read any marketing 101 books, you’ll remember the famous 1970s Coca Cola commercial in which a [...]
If you read my blog often you may have noticed that I rarely talk about traditional advertising as a great way to market your company or business. There is just so much noise out in the on and offline world now that few people even see things like billboards or print ads, and I certainly [...]
Last evening I had a wonderful time at my first Linchpin meetup. First off, it was being held at the new NextSpace (co-working space) location in San Francisco. In fact, I saw the meetup on the NextSpace calendar because I was actually looking into becoming a NextSpace member. I’m currently reading Seth Godin’s Linchpin (on [...]
If only there were more hours in the day… I probably still wouldn’t get around to blogging more. But two things kicked me in the backside today and got me motivated. First, the #sm51 tweetchat (guest @johncass with topic Importance of Content and Engagement Strategy in Social Media) and second, Seth Godin’s blog post today, [...]
I’m not sure when “marketing” became a 4-letter word for so many people, but in my recent experience more and more people think of “marketing” as sleazy. This sucks if you’re a marketing professional, which I am, but I don’t advocate any marketing practices that people associate with the dirty-word sense of marketing. I had [...]
The definition I like best for the word “conversation” comes from Dictionary.com: “Conversation: the informal interchange of thoughts, information, etc., by spoken words; oral communication between persons; talk; colloquy.” But notice that the dictionary hasn’t caught up with the times. It’s 2010, Dictionary People! This definition specifically says “spoken” and “oral” and leaves out all [...]
