There has been so much written in the past year+ about daily deal sites and they seem to still be popping up in droves. Ironically, small local businesses are still getting blindsided by them because they’re not being told by the deal site how to really make it work for them as a marketing tactic. [...]
Since social networks emerged, sales people have been trying to figure out how to use them to increase their sales and shorten sales cycles. Many of these people have been discouraged because they haven’t found value in using LinkedIn or Facebook for networking that actually aids in their sales processes. Now there’s a new network [...]
As a marketing professional, I don’t look to companies to tell me what’s hot, trendy, working or not working in marketing. I believe it’s best to research top thought-leaders rather than looking to a company who will have a self-interest slant on their information. And I don’t just take everything they say as gospel. These [...]
Last evening I had a wonderful time at my first Linchpin meetup. First off, it was being held at the new NextSpace (co-working space) location in San Francisco. In fact, I saw the meetup on the NextSpace calendar because I was actually looking into becoming a NextSpace member. I’m currently reading Seth Godin’s Linchpin (on [...]
