Boiling the ocean takes a lot of time, effort and resources, so don’t try. None of us have time to get involved in everything, so choose activities that are applicable to your business or career and factor in whether you’ll have time to do them well. Just because Facebook and Twitter are there, doesn’t mean [...]
Hi all! Due to back surgery and a big contract I’ve been working on, I’ve been totally MIA for blogging. Shame on me. But I’ve got some great topics coming up. Check back soon. In the meantime, here is a marketing thought for the day. If you have to lie in your marketing communications to [...]
With the appearance of the Internet the way companies do business and the way they market themselves changed dramatically. And with the explosion of social media platforms things have changed again. Companies now have to view their business and marketing strategies in real-time. No more simply “putting a stake in the ground” for an advertising [...]
Just because it’s there, doesn’t mean you should use it. I’m often asked (most regularly by people I meet at social gatherings who have a startup, but also by potential clients) the locations I would use to put their company’s messages out that will draw in new clients for them. Actually, they usually phrase it [...]
Last month I wrote a post titled Build An Online Profile for Your Career in which I shared a slide presentation on the subject. Now I’d like to invite you (anyone reading this in the San Francisco Bay Area) to attend a meet-up group on how to market yourself to increase your career opportunities. The [...]
Social media isn’t just for the Fortune 500 world, but it isn’t a just a simple, free, easy 1-2-3 proposition, either. In fact, as major corporations build out their social media strategies to expand their place in the market conversation, increase market share, differentiate from competitors and expand their offerings and refine their customer support, [...]
We’re finally here. Post #6 on what it means to participate in the market conversation. Building relationships is a key part of that participation, but who should you be building relationships with and how? Every market space has a conversation going on by an ecosystem of individuals and organizations. These people include Influencers, Participants and [...]
To date, this blog series on what it means to participate in the market conversation has covered Listening, Speaking and Caring. We’ve now gotten to the 4th of the 5 most important objectives in a conversation marketing strategy: Sharing. This one is simple: share your experiences—positive and negative—and your insights as you grow your company [...]
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Companies provide products and services to consumers who want or need them, right? So what difference does it make if the companies actually care about the needs and wants of their customers, so long as they keep buying their products? It makes a big difference if you want to keep customers and sell more. To [...]
