The first amendment to the United States Constitution empowers the people of this country to freely say anything they want (unless it will cause a stampede, of course). Over the years marketers took this to heart and companies haven’t stopped talking at us since. But, just because you can speak doesn’t mean you should. For [...]
What did you say? I didn’t hear you, I was too busy talking, in fact, you’re lucky I realized you were saying anything at all. All too often, this is how companies have treated their customers, prospects, Influencers and everyone else with a stake/interest in their market space. Sad, isn’t it. So much can be [...]
More and more companies are realizing they need to engage with their customers, prospects, influencers and everyone else who has a stake in the market conversation, but what does it mean to engage or participate? True participation in the market conversation is much more than just talking—that’s what marketers and sales people have been doing [...]
While reworking our company presentation I’ve been thinking of all the different “types” of marketing. And this morning I read through a new piece by Laura Ramos at Forrester, B2B Marketers: Tap Into Social Networking Sites to Energize Community Marketing. Then I read Seth Godin‘s blog today, Find Your Voice, and something clicked. As a [...]
Wow, what a week. I think I have summer fever. The weather here in San Francisco has really sucked and I’m feeling the need for a vacation! But before I run off to find a beach somewhere… We wanted to share a new conversation marketing eBooklet with you. Conversation is the Thing: Tips for Engaging [...]
Fight Club & the 8 Rules of Conversation Marketing.
How is Conversation Marketing similar to Tyler Durden’s ’8 Rules of Fight Club’? Find out here…
We all have put our foot in our mouth at one time or another. We all have had conversations in the past that we choose to not share. Our views have likely changed or evolved over the years. People change. So when my colleague Christine recently wrote about how to correct conversation flubs, it made [...]
Responding to Negative Comments: Conversing After A Flub
(Please Note: Our comment system broke! We are working to restore it, but if you don’t see your comment listed, please understand that we are aware and trying to fix the problem. Cheers) My Idiom Strategies partners and I have been working our way through the long list of social media monitoring tools that have [...]