Category Archives: Discounting

More Proof: Daily Deal Sites Aren’t Great for Small Businesses

By Christine Fife | Published: December 6, 2011

Yep, I’m blogging about daily deal sites again. When this headline caught my eye in my RSS feed I rolled my eyes so high I hurt myself! 82% of Businesses Are Unsatisfied With Daily Deal Sites (Click image to view full-size at Hubspot. Infographic from BuySellAds.) As I’ve said before, I love daily deal sites [...]

Posted in Discounting | Tagged deal-of-the-day, DOD | Leave a comment

Daily Deals That Really Work for Small Businesses

By Christine Fife | Published: October 5, 2011

There has been so much written in the past year+ about daily deal sites and they seem to still be popping up in droves. Ironically, small local businesses are still getting blindsided by them because they’re not being told by the deal site how to really make it work for them as a marketing tactic. [...]

Also posted in Audience Engagement, Building Relationships | Tagged deal-of-the-day, DOD, engagement | Leave a comment

Fewer Service Daily Deals

By Christine Fife | Published: January 12, 2011

I have a bit of an obsession with Deal of the Day sites. Perhaps you’ve read my earlier: Groupon Nearly Killed My Small Business and Getting the Most from a Deal of the Day offer. When these companies really started coming out in droves last year many of the deals were service-oriented offers, i.e. hair [...]

Also posted in Marketing Budget | Tagged deal-of-the-day, Groupon, marketing trends | Leave a comment

The Conversationalist

Christine Fife
A New Communications Marketing Strategist and Marketing Consultant. I help businesses and individuals Connect, Participate and Engage with the right people, in the right places, in the most appropriate ways.