Boiling the ocean takes a lot of time, effort and resources, so don’t try. None of us have time to get involved in everything, so choose activities that are applicable to your business or career and factor in whether you’ll have time to do them well. Just because Facebook and Twitter are there, doesn’t mean [...]
Just because it’s there, doesn’t mean you should use it. I’m often asked (most regularly by people I meet at social gatherings who have a startup, but also by potential clients) the locations I would use to put their company’s messages out that will draw in new clients for them. Actually, they usually phrase it [...]
Last month I wrote a post titled Build An Online Profile for Your Career in which I shared a slide presentation on the subject. Now I’d like to invite you (anyone reading this in the San Francisco Bay Area) to attend a meet-up group on how to market yourself to increase your career opportunities. The [...]
This post was inspired by a recent blog post by my good friend Tara Hunt. Oh wait, I’ve never met Tara Hunt! I tend to forget that I don’t actually know her in real life! I’m a fan of her book, The Whuffie Factor, and I follow her on Twitter and read her blog. Anyway, [...]
Came across an interesting blog post today: The Evolving Face of Social Networks. A bit more science-ish than I normally would be interested in, but as it pertains to social networking I was intrigued. The blog post raised two interesting thoughts (and I am paraphrasing): 1) If social networks are so popular/widely being adopted, why [...]
What did you say? I didn’t hear you, I was too busy talking, in fact, you’re lucky I realized you were saying anything at all. All too often, this is how companies have treated their customers, prospects, Influencers and everyone else with a stake/interest in their market space. Sad, isn’t it. So much can be [...]
Seth Godin recently posted a blog titled Mowing the Lawn in which he talked about hating mowing the lawn as a kid with a broken down old mower. He goes on to advise: “Every person who does marketing, sales, product design or any other job that influences customers directly should spend at least an hour [...]
