Category Archives: Conversation Tools

You Don’t Have Time to do Everything

By Christine Fife | Published: November 7, 2011

Boiling the ocean takes a lot of time, effort and resources, so don’t try. None of us have time to get involved in everything, so choose activities that are applicable to your business or career and factor in whether you’ll have time to do them well. Just because Facebook and Twitter are there, doesn’t mean [...]

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Put Your Best Foot Forward

By Christine Fife | Published: March 1, 2011

I got a glimpse into an amazing company yesterday, which I will be blogging about as soon as I have a formal demo sometime in the next week or so. The company is Prestimedia and they’re looking to duplicate their success in Europe here in the U.S. with their online and mobile interactive catalogs and [...]

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SF Meet-up 9/13: Market Yourself to Increase Career Opportunities

By Christine Fife | Published: September 9, 2010

Last month I wrote a post titled Build An Online Profile for Your Career in which I shared a slide presentation on the subject. Now I’d like to invite you (anyone reading this in the San Francisco Bay Area) to attend a meet-up group on how to market yourself to increase your career opportunities. The [...]

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Engaging to Sell: Enterprise Sales People Go Social

By Christine Fife | Published: September 3, 2010

Since social networks emerged, sales people have been trying to figure out how to use them to increase their sales and shorten sales cycles. Many of these people have been discouraged because they haven’t found value in using LinkedIn or Facebook for networking that actually aids in their sales processes. Now there’s a new network [...]

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Social Media: A Means to Meet Goals

By Christine Fife | Published: August 10, 2010

I was just looking at a blog post by Mirna Bard: 15 Categories of Social Media. It’s an older blog post, but Mirna re-tweeted the link today and I happened to catch it. I’ve been following Mirna on Twitter for some time now. Her post opens with: The most popular social media question is: “Where [...]

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Getting You Noticed

By Christine Fife | Published: June 25, 2010

This post was inspired by a recent blog post by my good friend Tara Hunt. Oh wait, I’ve never met Tara Hunt! I tend to forget that I don’t actually know her in real life! I’m a fan of her book, The Whuffie Factor, and I follow her on Twitter and read her blog. Anyway, [...]

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Making Conversation to Build Relationships and Grow Your Business: 2010 Style!

By Christine Fife | Published: January 6, 2010

The definition I like best for the word “conversation” comes from Dictionary.com: “Conversation: the informal interchange of thoughts, information, etc., by spoken words; oral communication between persons; talk; colloquy.” But notice that the dictionary hasn’t caught up with the times. It’s 2010, Dictionary People! This definition specifically says “spoken” and “oral” and leaves out all [...]

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Evolutionary Graph Theory and Social Networks for Marketing

By Christine Fife | Published: October 8, 2009

Came across an interesting blog post today: The Evolving Face of Social Networks. A bit more science-ish than I normally would be interested in, but as it pertains to social networking I was intrigued. The blog post raised two interesting thoughts (and I am paraphrasing): 1) If social networks are so popular/widely being adopted, why [...]

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Eat Your Own Marketing Dog Food

By Christine Fife | Published: July 18, 2009

Seth Godin recently posted a blog titled Mowing the Lawn in which he talked about hating mowing the lawn as a kid with a broken down old mower. He goes on to advise: “Every person who does marketing, sales, product design or any other job that influences customers directly should spend at least an hour [...]

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