Social Media like Twitter and Facebook are hot, hot, hot right now — being used for everything from marketing to market research to customer support. But for all the buzz, the activity taking place in social media remains hard to measure, and there are still no clear standards on how to evaluate it. Web Metrics [...]
I recently posted a discussion topic on a couple of marketing-focused groups on LinkedIn. It was suggested that I post the info on the blog so that it could be more easily shared with others who might not be on LinkedIn (but I invite you to join in the Idiomatic: Conversation Marketing discussion group on [...]
Fight Club & the 8 Rules of Conversation Marketing.
How is Conversation Marketing similar to Tyler Durden’s ’8 Rules of Fight Club’? Find out here…
In a blog post by Shiv Singh, author of the Going Social Now blog, Shiv argues that “Social media is not enough in a downturn.” In the post, Shiv says: “That its not enough to focus on social alone. That nurturing the conversations in the social realm are the starting point not the end game. [...]
If someone blogs, are they influential? Or are they likely to blog (and actually get a decent readership) because they happen to be influential? The term Blogosphere has become so prevalent that no one questions what it is. It isn’t a place or even just a website. It is a collection of online “conversation locations.” [...]
Responding to Negative Comments: Conversing After A Flub
(Please Note: Our comment system broke! We are working to restore it, but if you don’t see your comment listed, please understand that we are aware and trying to fix the problem. Cheers) My Idiom Strategies partners and I have been working our way through the long list of social media monitoring tools that have [...]