Category Archives: promotion

You Don’t Have Time to do Everything

By Christine Fife | Published: November 7, 2011

Boiling the ocean takes a lot of time, effort and resources, so don’t try. None of us have time to get involved in everything, so choose activities that are applicable to your business or career and factor in whether you’ll have time to do them well. Just because Facebook and Twitter are there, doesn’t mean [...]

Also posted in Conversation Locations, Conversation Tools, Participating in the Conversation, Self Marketing | Leave a comment

Creating Positive Conflict

By Christine Fife | Published: September 19, 2011

Seasoned PR professionals know that conflict makes good news. When at least 2 groups of people have opposing views about something a news-worthy story emerges. Novelists can also attest to this. Books make the best seller lists if they have a compelling conflict–man vs. man, man vs. beast/nature, man vs. himself–that the main character is [...]

Also posted in Caring, listening, Marketing Communications, Sharing, Uncategorized | Tagged positive conflict | Leave a comment

Claim Ownership of Your Words

By Christine Fife | Published: March 30, 2011

“If you build it, he will come,” only worked for Kevin Costner. This is real business life, not the movies. You can’t simply create a blog—or any other online content—and expect that people will come to read it. You need to proactively invite visitors and be listed on free and/or paid-for directories. In the old [...]

Also posted in Participating in the Conversation, Speaking | Tagged blogging, claim your blog, content, twitter | Leave a comment

Make a Memory

By Christine Fife | Published: March 21, 2011

Marketing professionals have long known that commercials that are humorous or evoke another strong emotion in viewers are more likely to be remembered. 47. Remember Wendy’s Where’s the Beef campaign? Or if you’re a bit older and/or have ever read any marketing 101 books, you’ll remember the famous 1970s Coca Cola commercial in which a [...]

Also posted in Audience Engagement | Tagged evoking audience emotion, memory | Leave a comment

8 Tips to Highlight Yourself

By Christine Fife | Published: March 14, 2011

Last weekend I attended a surprise party for a friend’s birthday. The party was held at the home of a 32-year-old enterprise sales professional who is intelligent, outgoing, attractive and an all-around generally nice guy. I’ve known this person for a while and know that he enjoys his bachelorhood, but he does very well with [...]

Also posted in Self Marketing | Tagged highlighting yourself, self marketing | Leave a comment

The Conversationalist

Christine Fife
A New Communications Marketing Strategist and Marketing Consultant. I help businesses and individuals Connect, Participate and Engage with the right people, in the right places, in the most appropriate ways.