Yep, I’m blogging about daily deal sites again. When this headline caught my eye in my RSS feed I rolled my eyes so high I hurt myself! 82% of Businesses Are Unsatisfied With Daily Deal Sites (Click image to view full-size at Hubspot. Infographic from BuySellAds.) As I’ve said before, I love daily deal sites [...]
Posted in Discounting | Also tagged DOD |
There has been so much written in the past year+ about daily deal sites and they seem to still be popping up in droves. Ironically, small local businesses are still getting blindsided by them because they’re not being told by the deal site how to really make it work for them as a marketing tactic. [...]
I have a bit of an obsession with Deal of the Day sites. Perhaps you’ve read my earlier: Groupon Nearly Killed My Small Business and Getting the Most from a Deal of the Day offer. When these companies really started coming out in droves last year many of the deals were service-oriented offers, i.e. hair [...]
While working at my favorite co-working space, NextSpace in San Francisco I overheard two people talking about a new deal–of–the–day (DOD) site. If you read my posts in August that discussed deal–of–the–day sites, you know I have strong opinions about the use of these for small business marketing. (Check out the earlier posts: Groupon Nearly [...]
Last week I cautioned businesses against jumping into deal-of-the-day promotions until they really understand the full cost involved and what the impact on there business would be. (See Groupon Nearly Killed My Business.) Deal-of-the-day offers through sites like Groupon, Homerun, DealOn and many other emerging players can be a cost-effective way of drawing in new [...]
As a consumer I love deal-of-the-day (DOD) sites! Bought 2 Groupons, a Bloomspot deal and a HomeRun this week alone! But as a marketing expert I recommend companies, especially small businesses, to BE CAREFUL! With the explosion of these deal-of-the-day sites I’ve had a lot of small businesses asking advice about jumping on the bandwagon [...]
